Bob is a seasoned sales executive with over 35 years of experience in the grocery retail, club store, and mass channel industry. His experiences span wholesale and retail with an emphasis in introducing new brands, programs and promotional strategies. Bob launched the marketing and sales department at SuperValu corporate as SR. VP for CGC Corporation. He was instrumental in developing the entire sales and broker network at the retail level for the store brand program within 18 divisions nationwide.

As Vice President of Managed Brands for Federated Group, Bob's team was responsible for overseeing the private label brand program for major national grocery chains that exceeded $800 million in sales annually.

Bob serves ifs as the strategic leader for retail and mass channel sales. He is responsible for designing and implementing the company's sales strategy. Additionally, Bob oversees all military business and sales in the US.